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Burger King

My partner and I developed a digital campaign for the popular fast food chain, Burger King. The objective was to target Millennials by cutting through the digital clutter to remind them why “fire is better.” To achieve this, we developed an ‘80s 8-bit Burger King game, “Super Whopper: The Golden Arches Strike,” to target avid video gamers and lovers of all things retro. The game is accessed via social media, and individuals can play as Junior the Whopper to harness the power of fire to defeat The Golden Arches from deep frying all of burgerkind.

Co-Graphic Designer: Niamh Murphy

Super Whopper: The Golden Arches Strike

Super Whopper: The Golden Arches Strike

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