My team and I developed a marketing campaign for Boxed, an online-only wholesale store. The objective was to target affluent moms aged 30–45, to drive new customers and ongoing referrals. Our three-month multifaceted marketing campaign used the tagline “peace of mind” to position Boxed as a brand that understands the challenging, yet rewarding, journey of motherhood. Providing moms with helpful custom content shows that Boxed can alleviate the stress moms face on a daily basis. The campaign consisted of digital, word-of-mouth, and guerrilla tactics.
Researchers: Tyler Correa & Phuong Tran
Copywriter: Marissa Ward
Media Planner: Owen Duffey