Cupcake Queens​

I developed and designed a drag-queen-themed bakery inspired by the TV show RuPaul’s Drag Race. Cupcake Queens has pops of bold and punchy colors throughout its branding as well as an intricately designed black and white floral pattern that's used as an accent. Cupcake Queens also uses Drag Race terminology to name its products. When designing the cupcake boxes, I included a dramatic reveal when opened. In order to achieve this, I designed a six-sided box where the walls are held together by the lid; when the lid is removed, the box unfolds to “Ru-veal” the cupcake.

Six-sided cupcake box.