My partners and I developed a print campaign for the Canadian home and auto insurance company, Sonnet.
The objective was to target Millennials who are searching for a new insurance company they can rely on. To achieve this, we focused on how Millennials are redefining what the “typical” life-changing milestones look like; most Millennials are not settling with their life-long parter to raise kids. The tagline “live your happiest ever after” applies to the road trippers, the single parents, the pet lovers, anyone and everyone.
Co-Graphic Designer: Niamh Murphy
Copywriter: Amy Boguszewski